{"product_id":"rms®-smushmart™-giant-scented-cinnamon-bun-squishy","title":"RMS® SmushMart™ Giant Scented Cinnamon Bun Squishy","description":"The vanilla cupcake sells on universal appeal. The blueberry cobbler sells on warmth. The cinnamon bun sells on both — and then adds a scent mechanic that closes the sale before the customer puts it down.\n\nThe SmushMart™ Giant Scented Cinnamon Bun Squishy is the highest-engagement SKU in the SmushMart™ dessert range. Cinnamon is the most commercially powerful bakery scent in consumer retail — warm, comforting, and instantly evocative of bakeries, holidays, and home. Paired with swirled layer detailing, icing finish, and a slow-rise texture, this SKU delivers three sensory hooks at once: sight, touch, and smell. No other dessert squishy in the range does that.\n\nScented squishies convert at a measurably higher rate than unscented equivalents at point of contact. Customers who squeeze it and smell it buy it. That's a built-in closing mechanic no shelf talker can replicate — and it's baked into the product itself.\n\nCinnamon peaks hard in Q3 and Q4 alongside autumn and holiday gifting, but its year-round bakery as","brand":"Sugar Rush Candy and Gift Boutique","offers":[{"title":"Default Title","offer_id":48213928935585,"sku":"43266","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0551\/6833\/6033\/files\/93eebfa5acc0f2b9eaaceaf98983804f0a0df4187c746ed908d2b52950694359.jpg?v=1792941098","url":"https:\/\/sugarrushnj.com\/products\/rms%c2%ae-smushmart%e2%84%a2-giant-scented-cinnamon-bun-squishy","provider":" Sugar Rush Candy and Gift Boutique ","version":"1.0","type":"link"}