RMS® SmushMart™ Giant Scented Cinnamon Bun Squishy

The vanilla cupcake sells on universal appeal. The blueberry cobbler sells on warmth. The cinnamon bun sells on both — and then adds a scent mechanic that closes the sale before the customer puts it down. The SmushMart™ Giant Scented Cinnamon Bun Squishy is the highest-engagement SKU in the SmushMart™ dessert range. Cinnamon is the most commercially powerful bakery scent in consumer retail — warm, comforting, and instantly evocative of bakeries, holidays, and home. Paired with swirled layer detailing, icing finish, and a slow-rise texture, this SKU delivers three sensory hooks at once: sight, touch, and smell. No other dessert squishy in the range does that. Scented squishies convert at a measurably higher rate than unscented equivalents at point of contact. Customers who squeeze it and smell it buy it. That's a built-in closing mechanic no shelf talker can replicate — and it's baked into the product itself. Cinnamon peaks hard in Q3 and Q4 alongside autumn and holiday gifting, but its year-round bakery as